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, by Joe Girard Stanley H. Brown
Download Ebook , by Joe Girard Stanley H. Brown
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Product details
File Size: 376 KB
Print Length: 194 pages
Publisher: Touchstone; Reprint edition (January 15, 1978)
Publication Date: January 15, 1978
Sold by: Simon and Schuster Digital Sales Inc
Language: English
ASIN: B001HQHC4S
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Amazon Best Sellers Rank:
#132,832 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Girard is definitely a capable salesman. This is seriously old school stuff, but it works. Generally, psychology doesn't change that much. People want things but also have internal dialogue arguing against purchasing those things. Joe's style of treating customers like real people puts them at ease and helps them trust him. He helps ease that skeptical inner voice and allows customers to feel like they've done something good for themselves when they buy. Definitely a good book for sales people.
Joe is the man. Remember dad talking about him a lot, and not that ol pops wasn't well versed in sales as a GM of Cadillac, Nissan, Pontiac, but even an experienced salesman can learn something from this book. Gave it to my bf who is also in sales, and he says the way it's written is entertaining! He read it in a few nights.
This book by Joe Girard was written 35 years ago. Most business books get very very stale and the information they contain becomes irrelevant with the changes in technology, consumer tastes and business process evolution. Then along comes this book...The premise that Girard uses is simple - work the relationship. Do a lot of small things right - things like thank you cards, referrals, being honest but selling, understanding your customer's needs and most importantly, making your customer a customer for life.A car salesman by trade, Girard is a brilliant sales psychologist - and because of that, the book is more about sales psychology than specific time bound business techniques - and it makes it timeless.I never heard of Joe Girard before I read this book, and am now glad to be introduced to his straightforward and timeless approach. Pick it up...
I read the negative reviews and some say that he keeps relating back to selling cars. Well obviously, that’s how the man got the title “worlds greatest salesmanâ€. In my opinion, this book was fantastic. It was filled with non generic information and things that could actually help you. I feel like the people that didn’t get anything from this book are the people that are looking for a simple way to get rich. That’s not how this book works. He gives you info on how he did it, and it gives you ideas, at least that’s what it did for me. I would recommend this book, and if you’re wondering, I detail cars professionally and I still got ideas even though my profession is nowhere near selling cars.
Joe Girard is an every-mans sales trainer. How did he sell all those cars? Finding out will move any person's sales volume up. Must be in every sales persons personal library.
This is a classic book of selling. Although it was wirtten back in the 1970's and some of the stuff Girard does (like writing cards, sending faxes, etc.) may seem dated, the concept of staying in the mind of your customer remains the same.This is a good starting tool for salesmen of all kinds, even if it is especially tailored to the car seller.
This book had some old but good techniques for building a book of business. First 8 chapters kept me reading but after that I struggled to finish the book because the lack of content and much talk about the car sales.
excellent repeat sales generators. I gave this book to a friend who is new to sales. I sold a lot of real estate and life insurance following Joe Girard's suggestions. Concepts are timeless. Just update methods for the 2st century
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